PUMA to Reenter the Basketball Market

After focusing on soccer and track athletes, PUMA is returning to the hardwood. The German company announced plans to reenter the basketball sector, hinting at plans that seek to compete with Nike, Under Armour and adidas. PUMA officially left the sport 17 years ago, and currently makes most of its footwear sales in Europe, but plans to link with athletes and celebrities affiliated with the sport as it prepares to compete in the American sneaker market. China, with its growing basketball fanbase...